Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers.

@article{lowry-2012-using, author = {Paul Benjamin Lowry and Greg D. Moody and Anthony Vance and Matthew L. Jensen and Jeffrey L. Jenkins and Taylor Wells}, title = {{Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers}}, journal = {Journal of the Association for Information Science and Technology (JASIST)}, volume = {63}, number = {4}, pages = {755--776}, year = {2012}, url = {https://doi.org/10.1002/ASI.21705}, doi = {https://doi.org/10.1002/ASI.21705} }