Real-Time Bid Optimization for Group-Buying Ads.
Raju Balakrishnan|Rushi P. Bhatt
| Anthology ID: | DBLP:journals/tist/BalakrishnanB14 |
|---|---|
| Year: | 2014 |
| Venue: | ACM Transactions on Intelligent Systems and Technology (TIST) |
| Pages: | 62:1-62:21 |
| URL: | https://doi.org/10.1145/2532441 |
| DOI: | https://doi.org/10.1145/2532441 |
| DBLP: | journals/tist/BalakrishnanB14 |
| BibTeX: |
@article{balakrishnan-2014-realtime,
author = {Raju Balakrishnan and
Rushi P. Bhatt},
title = {{Real-Time Bid Optimization for Group-Buying Ads}},
journal = {ACM Transactions on Intelligent Systems and Technology (TIST)},
volume = {5},
number = {4},
pages = {62:1--62:21},
year = {2014},
url = {https://doi.org/10.1145/2532441},
doi = {https://doi.org/10.1145/2532441}
}