Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search.
Bowei Chen|Jun Wang|Ingemar J. Cox|Mohan S. Kankanhalli
| Anthology ID: | DBLP:journals/tist/Chen0CK15 |
|---|---|
| Year: | 2015 |
| Venue: | ACM Transactions on Intelligent Systems and Technology (TIST) |
| Pages: | 5:1-5:29 |
| URL: | https://doi.org/10.1145/2743027 |
| DOI: | https://doi.org/10.1145/2743027 |
| DBLP: | journals/tist/Chen0CK15 |
| BibTeX: |
@article{chen-2015-multikeyword,
author = {Bowei Chen and
Jun Wang and
Ingemar J. Cox and
Mohan S. Kankanhalli},
title = {{Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search}},
journal = {ACM Transactions on Intelligent Systems and Technology (TIST)},
volume = {7},
number = {1},
pages = {5:1--5:29},
year = {2015},
url = {https://doi.org/10.1145/2743027},
doi = {https://doi.org/10.1145/2743027}
}