A Unified Framework for Multi-Domain CTR Prediction via Large Language Models.
Zichuan Fu|Xiangyang Li|Chuhan Wu|Yichao Wang|Kuicai Dong|Xiangyu Zhao|Mengchen Zhao|Huifeng Guo|Ruiming Tang
| Anthology ID: | DBLP:journals/tois/FuLWWDZZGT25 |
|---|---|
| Year: | 2025 |
| Venue: | ACM Transactions on Information Systems (TOIS) |
| Pages: | 117:1-117:33 |
| URL: | https://doi.org/10.1145/3698878 |
| DOI: | https://doi.org/10.1145/3698878 |
| DBLP: | journals/tois/FuLWWDZZGT25 |
| BibTeX: |
@article{fu-2025-unified,
author = {Zichuan Fu and
Xiangyang Li and
Chuhan Wu and
Yichao Wang and
Kuicai Dong and
Xiangyu Zhao and
Mengchen Zhao and
Huifeng Guo and
Ruiming Tang},
title = {{A Unified Framework for Multi-Domain CTR Prediction via Large Language Models}},
journal = {ACM Transactions on Information Systems (TOIS)},
volume = {43},
number = {5},
pages = {117:1--117:33},
year = {2025},
url = {https://doi.org/10.1145/3698878},
doi = {https://doi.org/10.1145/3698878}
}