MCGM: A multi-channel CTR model with hierarchical gated mechanism for precision marketing.
| Anthology ID: | DBLP:journals/www/JiangLW23 |
|---|---|
| Year: | 2023 |
| Venue: | World Wide Web (WWW) |
| Pages: | 2115-2141 |
| URL: | https://doi.org/10.1007/S11280-022-01125-Z |
| DOI: | https://doi.org/10.1007/S11280-022-01125-Z |
| DBLP: | journals/www/JiangLW23 |
| BibTeX: |
@article{jiang-2023-mcgm,
author = {Zilong Jiang and
Lin Li and
Dali Wang},
title = {{MCGM: A multi-channel CTR model with hierarchical gated mechanism for precision marketing}},
journal = {World Wide Web (WWW)},
volume = {26},
number = {4},
pages = {2115--2141},
year = {2023},
url = {https://doi.org/10.1007/S11280-022-01125-Z},
doi = {https://doi.org/10.1007/S11280-022-01125-Z}
}