Advertisement clicking prediction by using multiple criteria mathematical programming.
Jongwon Lee|Yong Shi|Fang Wang|Heeseok Lee|Heung Kee Kim
| Anthology ID: | DBLP:journals/www/LeeSWLK16 |
|---|---|
| Year: | 2016 |
| Venue: | World Wide Web (WWW) |
| Pages: | 707-724 |
| URL: | https://doi.org/10.1007/S11280-015-0353-1 |
| DOI: | https://doi.org/10.1007/S11280-015-0353-1 |
| DBLP: | journals/www/LeeSWLK16 |
| BibTeX: |
@article{lee-2016-advertisement,
author = {Jongwon Lee and
Yong Shi and
Fang Wang and
Heeseok Lee and
Heung Kee Kim},
title = {{Advertisement clicking prediction by using multiple criteria mathematical programming}},
journal = {World Wide Web (WWW)},
volume = {19},
number = {4},
pages = {707--724},
year = {2016},
url = {https://doi.org/10.1007/S11280-015-0353-1},
doi = {https://doi.org/10.1007/S11280-015-0353-1}
}