Pricing guaranteed contracts in online display advertising.
Vijay Bharadwaj|Wenjing Ma|Michael Schwarz|Jayavel Shanmugasundaram|Erik Vee|Jack Xie|Jian Yang
| Anthology ID: | DBLP:conf/cikm/BharadwajMSSVXY10 |
|---|---|
| Volume: | Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010 |
| Year: | 2010 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 399-408 |
| URL: | https://doi.org/10.1145/1871437.1871491 |
| DOI: | https://doi.org/10.1145/1871437.1871491 |
| DBLP: | conf/cikm/BharadwajMSSVXY10 |
| BibTeX: |
@inproceedings{bharadwaj-2010-pricing,
author = {Vijay Bharadwaj and
Wenjing Ma and
Michael Schwarz and
Jayavel Shanmugasundaram and
Erik Vee and
Jack Xie and
Jian Yang},
editor = {Jimmy Huang and
Nick Koudas and
Gareth J. F. Jones and
Xindong Wu and
Kevyn Collins-Thompson and
Aijun An},
title = {{Pricing guaranteed contracts in online display advertising}},
booktitle = {{Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010}},
pages = {399--408},
publisher = {ACM},
year = {2010},
url = {https://doi.org/10.1145/1871437.1871491},
doi = {https://doi.org/10.1145/1871437.1871491}
}