Jian Yang

2020

doi dblp
Learning from Cross-Modal Behavior Dynamics with Graph-Regularized Neural Contextual Bandit.
Xian Wu|Suleyman Cetintas|Deguang Kong|Miao Lu|Jian Yang|Nitesh V. Chawla
WWW '20: The Web Conference 2020, Taipei, Taiwan, April 20-24, 2020

2018

doi dblp
Attention Convolutional Neural Network for Advertiser-level Click-through Rate Forecasting.
Hongchang Gao|Deguang Kong|Miao Lu|Xiao Bai|Jian Yang
Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018
doi dblp
A Combinational Optimization Approach for Advertising Budget Allocation.
Deguang Kong|Xiannian Fan|Konstantin Shmakov|Jian Yang
Companion Proceedings of the The Web Conference 2018, WWW 2018, Lyon , France, April 23-27, 2018
doi dblp
Demystifying Advertising Campaign for CPA Goal Optimization.
Deguang Kong|Konstantin Shmakov|Jian Yang
Companion Proceedings of the The Web Conference 2018, WWW 2018, Lyon , France, April 23-27, 2018
doi dblp
An Inflection Point Approach for Advertising Bid Optimization.
Deguang Kong|Konstantin Shmakov|Jian Yang
Companion Proceedings of the The Web Conference 2018, WWW 2018, Lyon , France, April 23-27, 2018

2015

doi dblp
Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis.
Pengyuan Wang|Wei Sun|Dawei Yin|Jian Yang|Yi Chang
Proceedings of the Eighth ACM International Conference on Web Search and Data Mining, WSDM 2015, Shanghai, China, February 2-6, 2015
doi dblp
Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference.
Pengyuan Wang|Dawei Yin|Jian Yang|Yi Chang|Marsha Meytlis
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

2014

doi dblp
An efficient framework for online advertising effectiveness measurement and comparison.
Pengyuan Wang|Yechao Liu|Marsha Meytlis|Han-Yun Tsao|Jian Yang|Pei Huang
Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014

2010

doi dblp
Pricing guaranteed contracts in online display advertising.
Vijay Bharadwaj|Wenjing Ma|Michael Schwarz|Jayavel Shanmugasundaram|Erik Vee|Jack Xie|Jian Yang
Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010