Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference.
Pengyuan Wang|Dawei Yin|Jian Yang|Yi Chang|Marsha Meytlis
| Anthology ID: | DBLP:conf/www/WangYYCM15 |
|---|---|
| Volume: | Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume |
| Year: | 2015 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 133-134 |
| URL: | https://doi.org/10.1145/2740908.2742758 |
| DOI: | https://doi.org/10.1145/2740908.2742758 |
| DBLP: | conf/www/WangYYCM15 |
| BibTeX: |
@inproceedings{wang-2015-rethink,
author = {Pengyuan Wang and
Dawei Yin and
Jian Yang and
Yi Chang and
Marsha Meytlis},
editor = {Aldo Gangemi and
Stefano Leonardi and
Alessandro Panconesi},
title = {{Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference}},
booktitle = {{Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume}},
pages = {133--134},
publisher = {ACM},
year = {2015},
url = {https://doi.org/10.1145/2740908.2742758},
doi = {https://doi.org/10.1145/2740908.2742758}
}