Marsha Meytlis

2015

doi dblp
Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference.
Pengyuan Wang|Dawei Yin|Jian Yang|Yi Chang|Marsha Meytlis
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

2014

doi dblp
An efficient framework for online advertising effectiveness measurement and comparison.
Pengyuan Wang|Yechao Liu|Marsha Meytlis|Han-Yun Tsao|Jian Yang|Pei Huang
Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014