An efficient framework for online advertising effectiveness measurement and comparison.

@inproceedings{wang-2014-efficient, author = {Pengyuan Wang and Yechao Liu and Marsha Meytlis and Han-Yun Tsao and Jian Yang and Pei Huang}, editor = {Ben Carterette and Fernando Diaz and Carlos Castillo and Donald Metzler}, title = {{An efficient framework for online advertising effectiveness measurement and comparison}}, booktitle = {{Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014}}, pages = {163--172}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2556195.2556235}, doi = {https://doi.org/10.1145/2556195.2556235} }