Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis.

@inproceedings{wang-2015-robust, author = {Pengyuan Wang and Wei Sun and Dawei Yin and Jian Yang and Yi Chang}, editor = {Xueqi Cheng and Hang Li and Evgeniy Gabrilovich and Jie Tang}, title = {{Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis}}, booktitle = {{Proceedings of the Eighth ACM International Conference on Web Search and Data Mining, WSDM 2015, Shanghai, China, February 2-6, 2015}}, pages = {67--76}, publisher = {ACM}, year = {2015}, url = {https://doi.org/10.1145/2684822.2685294}, doi = {https://doi.org/10.1145/2684822.2685294} }