Demystifying Advertising Campaign for CPA Goal Optimization.

@inproceedings{kong-2018-demystifying, author = {Deguang Kong and Konstantin Shmakov and Jian Yang}, editor = {Pierre-Antoine Champin and Fabien Gandon and Mounia Lalmas-Roelleke and Panagiotis G. Ipeirotis}, title = {{Demystifying Advertising Campaign for CPA Goal Optimization}}, booktitle = {{Companion Proceedings of the The Web Conference 2018, WWW 2018, Lyon , France, April 23-27, 2018}}, pages = {83--84}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3184558.3186940}, doi = {https://doi.org/10.1145/3184558.3186940} }