Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao.

@inproceedings{gao-2023-rec4ad, author = {Jingyue Gao and Shuguang Han and Han Zhu and Siran Yang and Yuning Jiang and Jian Xu and Bo Zheng}, editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee and Michael P. Oakes and Mounia Lalmas-Roelleke and Min Zhang and Rodrygo L. T. Santos}, title = {{Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao}}, booktitle = {{Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023}}, pages = {4574--4580}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3583780.3615496}, doi = {https://doi.org/10.1145/3583780.3615496} }