Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing.

@inproceedings{liu-2023-quantifying, author = {Wanjun Liu and Xiufan Yu and Jialiang Mao and Xiaoxu Wu and Justin Dyer}, editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee and Michael P. Oakes and Mounia Lalmas-Roelleke and Min Zhang and Rodrygo L. T. Santos}, title = {{Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing}}, booktitle = {{Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023}}, pages = {1627--1636}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3583780.3615021}, doi = {https://doi.org/10.1145/3583780.3615021} }