IR
Anthology
Community
Wanjun
Liu
2023
doi
dblp
Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing.
Wanjun Liu
|
Xiufan Yu
|
Jialiang Mao
|
Xiaoxu Wu
|
Justin Dyer
Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023