Learning to target: what works for behavioral targeting.

@inproceedings{pandey-2011-learning, author = {Sandeep Pandey and Mohamed Aly and Abraham Bagherjeiran and Andrew O. Hatch and Peter Ciccolo and Adwait Ratnaparkhi and Martin Zinkevich}, editor = {Craig Macdonald and Iadh Ounis and Ian Ruthven}, title = {{Learning to target: what works for behavioral targeting}}, booktitle = {{Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011}}, pages = {1805--1814}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/2063576.2063837}, doi = {https://doi.org/10.1145/2063576.2063837} }