Domain driven data mining to improve promotional campaign ROI and select marketing channels.

@inproceedings{piton-2009-domain, author = {Thomas Piton and Julien Blanchard and Henri Briand and Fabrice Guillet}, editor = {David Wai-Lok Cheung and Il-Yeol Song and Wesley W. Chu and Xiaohua Hu and Jimmy Lin}, title = {{Domain driven data mining to improve promotional campaign ROI and select marketing channels}}, booktitle = {{Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009}}, pages = {1057--1066}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1645953.1646088}, doi = {https://doi.org/10.1145/1645953.1646088} }