IR
Anthology
Community
Thomas
Piton
2009
doi
dblp
Domain driven data mining to improve promotional campaign ROI and select marketing channels.
Thomas Piton
|
Julien Blanchard
|
Henri Briand
|
Fabrice Guillet
Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009