Probabilistic first pass retrieval for search advertising: from theory to practice.

@inproceedings{raghavan-2010-probabilistic, author = {Hema Raghavan and Rukmini Iyer}, editor = {Jimmy Huang and Nick Koudas and Gareth J. F. Jones and Xindong Wu and Kevyn Collins-Thompson and Aijun An}, title = {{Probabilistic first pass retrieval for search advertising: from theory to practice}}, booktitle = {{Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010}}, pages = {1019--1028}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1871437.1871567}, doi = {https://doi.org/10.1145/1871437.1871567} }