Rukmini Iyer

2011

doi dblp
The sum of its parts: reducing sparsity in click estimation with query segments.
Dustin Hillard|Eren Manavoglu|Hema Raghavan|Chris Leggetter|Erick Cantú-Paz|Rukmini Iyer
Discover Computing 2011 Volume 14 Issue 3

2010

doi dblp
Probabilistic first pass retrieval for search advertising: from theory to practice.
Hema Raghavan|Rukmini Iyer
Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010