The sum of its parts: reducing sparsity in click estimation with query segments.
Dustin Hillard|Eren Manavoglu|Hema Raghavan|Chris Leggetter|Erick Cantú-Paz|Rukmini Iyer
| Anthology ID: | DBLP:journals/ir/HillardMRLCI11 |
|---|---|
| Year: | 2011 |
| Venue: | Discover Computing |
| Pages: | 315-336 |
| URL: | https://doi.org/10.1007/S10791-010-9152-6 |
| DOI: | https://doi.org/10.1007/S10791-010-9152-6 |
| DBLP: | journals/ir/HillardMRLCI11 |
| BibTeX: |
@article{hillard-2011-sum,
author = {Dustin Hillard and
Eren Manavoglu and
Hema Raghavan and
Chris Leggetter and
Erick Cant\'{u}-Paz and
Rukmini Iyer},
title = {{The sum of its parts: reducing sparsity in click estimation with query segments}},
journal = {Discover Computing},
volume = {14},
number = {3},
pages = {315--336},
year = {2011},
url = {https://doi.org/10.1007/S10791-010-9152-6},
doi = {https://doi.org/10.1007/S10791-010-9152-6}
}