User Response Learning for Directly Optimizing Campaign Performance in Display Advertising.

@inproceedings{ren-2016-user, author = {Kan Ren and Weinan Zhang and Yifei Rong and Haifeng Zhang and Yong Yu and Jun Wang}, editor = {Snehasis Mukhopadhyay and ChengXiang Zhai and Javed Mostafa and Elisa Bertino and Fabio Crestani and Javed Mostafa and Jie Tang and Luo Si and Xiaofang Zhou and Yi Chang and Yunyao Li and Parikshit Sondhi}, title = {{User Response Learning for Directly Optimizing Campaign Performance in Display Advertising}}, booktitle = {{Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016}}, pages = {679--688}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2983323.2983347}, doi = {https://doi.org/10.1145/2983323.2983347} }