Yifei Rong

2017

doi dblp
Managing Risk of Bidding in Display Advertising.
Haifeng Zhang|Weinan Zhang|Yifei Rong|Kan Ren|Wenxin Li|Jun Wang
Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017

2016

doi dblp
User Response Learning for Directly Optimizing Campaign Performance in Display Advertising.
Kan Ren|Weinan Zhang|Yifei Rong|Haifeng Zhang|Yong Yu|Jun Wang
Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016
doi dblp
Feedback Control of Real-Time Display Advertising.
Weinan Zhang|Yifei Rong|Jun Wang|Tianchi Zhu|Xiaofan Wang
Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, San Francisco, CA, USA, February 22-25, 2016