Managing Risk of Bidding in Display Advertising.

@inproceedings{zhang-2017-managing, author = {Haifeng Zhang and Weinan Zhang and Yifei Rong and Kan Ren and Wenxin Li and Jun Wang}, editor = {Maarten de Rijke and Milad Shokouhi and Andrew Tomkins and Min Zhang}, title = {{Managing Risk of Bidding in Display Advertising}}, booktitle = {{Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017}}, pages = {581--590}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3018661.3018701}, doi = {https://doi.org/10.1145/3018661.3018701} }