Feedback Control of Real-Time Display Advertising.

@inproceedings{zhang-2016-feedback, author = {Weinan Zhang and Yifei Rong and Jun Wang and Tianchi Zhu and Xiaofan Wang}, editor = {Paul N. Bennett and Vanja Josifovski and Jennifer Neville and Filip Radlinski}, title = {{Feedback Control of Real-Time Display Advertising}}, booktitle = {{Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, San Francisco, CA, USA, February 22-25, 2016}}, pages = {407--416}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2835776.2835843}, doi = {https://doi.org/10.1145/2835776.2835843} }