Viewability Prediction for Online Display Ads.
Chong Wang|Achir Kalra|Cristian Borcea|Yi Chen
| Anthology ID: | DBLP:conf/cikm/WangKBC15 |
|---|---|
| Volume: | Proceedings of the 24th ACM International Conference on Information and Knowledge Management, CIKM 2015, Melbourne, VIC, Australia, October 19 - 23, 2015 |
| Year: | 2015 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 413-422 |
| URL: | https://doi.org/10.1145/2806416.2806536 |
| DOI: | https://doi.org/10.1145/2806416.2806536 |
| DBLP: | conf/cikm/WangKBC15 |
| BibTeX: |
@inproceedings{wang-2015-viewability,
author = {Chong Wang and
Achir Kalra and
Cristian Borcea and
Yi Chen},
editor = {James Bailey and
Alistair Moffat and
Charu C. Aggarwal and
Maarten de Rijke and
Ravi Kumar and
Vanessa Murdock and
Timos K. Sellis and
Jeffrey Xu Yu},
title = {{Viewability Prediction for Online Display Ads}},
booktitle = {{Proceedings of the 24th ACM International Conference on Information and Knowledge Management, CIKM 2015, Melbourne, VIC, Australia, October 19 - 23, 2015}},
pages = {413--422},
publisher = {ACM},
year = {2015},
url = {https://doi.org/10.1145/2806416.2806536},
doi = {https://doi.org/10.1145/2806416.2806536}
}