Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising.

@inproceedings{wu-2018-budget, author = {Di Wu and Xiujun Chen and Xun Yang and Hao Wang and Qing Tan and Xiaoxun Zhang and Jian Xu and Kun Gai}, editor = {Alfredo Cuzzocrea and James Allan and Norman W. Paton and Divesh Srivastava and Rakesh Agrawal and Andrei Z. Broder and Mohammed J. Zaki and K. Sel\c{c}uk Candan and Alexandros Labrinidis and Assaf Schuster and Haixun Wang}, title = {{Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising}}, booktitle = {{Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, October 22-26, 2018}}, pages = {1443--1451}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3269206.3271748}, doi = {https://doi.org/10.1145/3269206.3271748} }