Query Augmentation based Intent Matching in Retail Vertical Ads.

@inproceedings{zhao-2014-query, author = {Huasha Zhao and Ye Chen and John F. Canny and Tak W. Yan}, editor = {Jianzhong Li and Xiaoyang Sean Wang and Minos N. Garofalakis and Ian Soboroff and Torsten Suel and Min Wang}, title = {{Query Augmentation based Intent Matching in Retail Vertical Ads}}, booktitle = {{Proceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management, CIKM 2014, Shanghai, China, November 3-7, 2014}}, pages = {619--628}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2661829.2661898}, doi = {https://doi.org/10.1145/2661829.2661898} }