Tak W. Yan

2014

doi dblp
Query Augmentation based Intent Matching in Retail Vertical Ads.
Huasha Zhao|Ye Chen|John F. Canny|Tak W. Yan
Proceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management, CIKM 2014, Shanghai, China, November 3-7, 2014
doi dblp
Query augmentation based intent matching in retail vertical ads.
Huasha Zhao|Wei Vivian Zhang|Ye Chen|John F. Canny|Tak W. Yan
23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume

2013

doi dblp
Traffic quality based pricing in paid search using two-stage regression.
Rouben Amirbekian|Ye Chen|Alan Lu|Tak W. Yan|Liangzhong Yin
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume
doi dblp
Modeling click and relevance relationship for sponsored search.
Wei Vivian Zhang|Ye Chen|Mitali Gupta|Swaraj Sett|Tak W. Yan
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume

2012

doi dblp
Fast and cost-efficient bid estimation for contextual ads.
Ye Chen|Pavel Berkhin|Jie Li|Sharon Wan|Tak W. Yan
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)
doi dblp
Fast query evaluation for ad retrieval.
Ye Chen|Mitali Gupta|Tak W. Yan
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)