Mitali Gupta

2013

doi dblp
Modeling click and relevance relationship for sponsored search.
Wei Vivian Zhang|Ye Chen|Mitali Gupta|Swaraj Sett|Tak W. Yan
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume

2012

doi dblp
Fast query evaluation for ad retrieval.
Ye Chen|Mitali Gupta|Tak W. Yan
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)