Traffic quality based pricing in paid search using two-stage regression.

@inproceedings{amirbekian-2013-traffic, author = {Rouben Amirbekian and Ye Chen and Alan Lu and Tak W. Yan and Liangzhong Yin}, editor = {Les Carr and Alberto H. F. Laender and Bernadette Farias L\'{o}scio and Irwin King and Marcus Fontoura and Denny Vrandecic and Lora Aroyo and Jos\'{e} Palazzo M. de Oliveira and Fernanda Lima and Erik Wilde}, title = {{Traffic quality based pricing in paid search using two-stage regression}}, booktitle = {{22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume}}, pages = {113--114}, publisher = {International World Wide Web Conferences Steering Committee / ACM}, year = {2013}, url = {https://doi.org/10.1145/2487788.2487841}, doi = {https://doi.org/10.1145/2487788.2487841} }