Fast and cost-efficient bid estimation for contextual ads.

@inproceedings{chen-2012-fast, author = {Ye Chen and Pavel Berkhin and Jie Li and Sharon Wan and Tak W. Yan}, editor = {Alain Mille and Fabien Gandon and Jacques Misselis and Michael Rabinovich and Steffen Staab}, title = {{Fast and cost-efficient bid estimation for contextual ads}}, booktitle = {{Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)}}, pages = {477--478}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2187980.2188085}, doi = {https://doi.org/10.1145/2187980.2188085} }