Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction.

@inproceedings{zhao-2023-entire, author = {Yunfeng Zhao and Xu Yan and Xiaoqiang Gui and Shuguang Han and Xiang-Rong Sheng and Guoxian Yu and Jufeng Chen and Zhao Xu and Bo Zheng}, editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee and Michael P. Oakes and Mounia Lalmas-Roelleke and Min Zhang and Rodrygo L. T. Santos}, title = {{Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction}}, booktitle = {{Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023}}, pages = {4981--4987}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3583780.3615475}, doi = {https://doi.org/10.1145/3583780.3615475} }