Xiang-Rong Sheng

2026

Delayed Feedback Modeling for Post-Click Gross Merchandise Volume Prediction: Benchmark, Insights and Approaches.

Xinyu Li|Sishuo Chen|Guipeng Xv|Li Zhang|Mingxuan Luo|Zhangming Chan|Xiang-Rong Sheng|Han Zhu|Jian Xu|Chen Lin

Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026.

Modeling Cascaded Delay Feedback for Online Net Conversion Rate Prediction: Benchmark, Insights and Solutions.

Mingxuan Luo|Guipeng Xv|Sishuo Chen|Xinyu Li|Li Zhang|Zhangming Chan|Xiang-Rong Sheng|Han Zhu|Jian Xu|Bo Zheng|Chen Lin

Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026.

2025

See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction.

Sishuo Chen|Zhangming Chan|Xiang-Rong Sheng|Lei Zhang|Sheng Chen|Chenghuan Hou|Han Zhu|Jian Xu|Bo Zheng

Proceedings of the 34th ACM International Conference on Information and Knowledge Management, CIKM 2025, Seoul, Republic of Korea, November 10-14, 2025

2024

Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights.

Xiang-Rong Sheng|Feifan Yang|Litong Gong|Biao Wang|Zhangming Chan|Yujing Zhang|Yueyao Cheng|Yong-Nan Zhu|Tiezheng Ge|Han Zhu|Yuning Jiang|Jian Xu|Bo Zheng

Proceedings of the 33rd ACM International Conference on Information and Knowledge Management, CIKM 2024, Boise, ID, USA, October 21-25, 2024

Calibration-compatible Listwise Distillation of Privileged Features for CTR Prediction.

Xiaoqiang Gui|Yueyao Cheng|Xiang-Rong Sheng|Yunfeng Zhao|Guoxian Yu|Shuguang Han|Yuning Jiang|Jian Xu|Bo Zheng

Proceedings of the 17th ACM International Conference on Web Search and Data Mining, WSDM 2024, Merida, Mexico, March 4-8, 2024

2023

COPR: Consistency-Oriented Pre-Ranking for Online Advertising.

Zhishan Zhao|Jingyue Gao|Yu Zhang|Shuguang Han|Siyuan Lou|Xiang-Rong Sheng|Zhe Wang|Han Zhu|Yuning Jiang|Jian Xu|Bo Zheng

Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023

Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction.

Yunfeng Zhao|Xu Yan|Xiaoqiang Gui|Shuguang Han|Xiang-Rong Sheng|Guoxian Yu|Jufeng Chen|Zhao Xu|Bo Zheng

Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023

2022

Towards Understanding the Overfitting Phenomenon of Deep Click-Through Rate Models.

Zhao-Yu Zhang|Xiang-Rong Sheng|Yujing Zhang|Biye Jiang|Shuguang Han|Hongbo Deng|Bo Zheng

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, Atlanta, GA, USA, October 17-21, 2022

CAN: Feature Co-Action Network for Click-Through Rate Prediction.

Weijie Bian|Kailun Wu|Lejian Ren|Qi Pi|Yujing Zhang|Can Xiao|Xiang-Rong Sheng|Yong-Nan Zhu|Zhangming Chan|Na Mou|Xinchen Luo|Shiming Xiang|Guorui Zhou|Xiaoqiang Zhu|Hongbo Deng

WSDM '22: The Fifteenth ACM International Conference on Web Search and Data Mining, Virtual Event / Tempe, AZ, USA, February 21 - 25, 2022

2021

One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction.

Xiang-Rong Sheng|Liqin Zhao|Guorui Zhou|Xinyao Ding|Binding Dai|Qiang Luo|Siran Yang|Jingshan Lv|Chi Zhang|Hongbo Deng|Xiaoqiang Zhu

CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021