Delayed Feedback Modeling for Post-Click Gross Merchandise Volume Prediction: Benchmark, Insights and Approaches.

@inproceedings{li-2026-delayed, author = {Xinyu Li and Sishuo Chen and Guipeng Xv and Li Zhang and Mingxuan Luo and Zhangming Chan and Xiang-Rong Sheng and Han Zhu and Jian Xu and Chen Lin}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{Delayed Feedback Modeling for Post-Click Gross Merchandise Volume Prediction: Benchmark, Insights and Approaches}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {6299--6308}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792348}, doi = {https://doi.org/10.1145/3774904.3792348} }