Lei Zhang

2025

doi dblp
See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction.
Sishuo Chen|Zhangming Chan|Xiang-Rong Sheng|Lei Zhang|Sheng Chen|Chenghuan Hou|Han Zhu|Jian Xu|Bo Zheng
Proceedings of the 34th ACM International Conference on Information and Knowledge Management, CIKM 2025, Seoul, Republic of Korea, November 10-14, 2025

2024

doi dblp
CausalMMM: Learning Causal Structure for Marketing Mix Modeling.
Chang Gong|Di Yao|Lei Zhang|Sheng Chen|Wenbin Li|Yueyang Su|Jingping Bi
Proceedings of the 17th ACM International Conference on Web Search and Data Mining, WSDM 2024, Merida, Mexico, March 4-8, 2024