CausalMMM: Learning Causal Structure for Marketing Mix Modeling.

@inproceedings{gong-2024-causalmmm, author = {Chang Gong and Di Yao and Lei Zhang and Sheng Chen and Wenbin Li and Yueyang Su and Jingping Bi}, editor = {Luz Angelica Caudillo-Mata and Silvio Lattanzi and Andr\'{e}s Mu\~{n}oz Medina and Leman Akoglu and Aristides Gionis and Sergei Vassilvitskii}, title = {{CausalMMM: Learning Causal Structure for Marketing Mix Modeling}}, booktitle = {{Proceedings of the 17th ACM International Conference on Web Search and Data Mining, WSDM 2024, Merida, Mexico, March 4-8, 2024}}, pages = {238--246}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3616855.3635766}, doi = {https://doi.org/10.1145/3616855.3635766} }