Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights.

@inproceedings{sheng-2024-enhancing, author = {Xiang-Rong Sheng and Feifan Yang and Litong Gong and Biao Wang and Zhangming Chan and Yujing Zhang and Yueyao Cheng and Yong-Nan Zhu and Tiezheng Ge and Han Zhu and Yuning Jiang and Jian Xu and Bo Zheng}, editor = {Edoardo Serra and Francesca Spezzano}, title = {{Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights}}, booktitle = {{Proceedings of the 33rd ACM International Conference on Information and Knowledge Management, CIKM 2024, Boise, ID, USA, October 21-25, 2024}}, pages = {4858--4865}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3627673.3680068}, doi = {https://doi.org/10.1145/3627673.3680068} }