Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms.

@inproceedings{wang-2016-realtime, author = {Jun Wang and Shuai Yuan and Weinan Zhang}, editor = {Nicola Ferro and Fabio Crestani and Marie-Francine Moens and Josiane Mothe and Fabrizio Silvestri and Giorgio Maria Di Nunzio and Claudia Hauff and Gianmaria Silvello}, title = {{Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms}}, booktitle = {{Advances in Information Retrieval - 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20-23, 2016. Proceedings}}, series = {Lecture Notes in Computer Science}, volume = {9626}, pages = {897--901}, publisher = {Springer}, year = {2016}, url = {https://doi.org/10.1007/978-3-319-30671-1_89}, doi = {https://doi.org/10.1007/978-3-319-30671-1_89} }