Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction.

@inproceedings{li-2021-explicit, author = {Feng Li and Bencheng Yan and Qingqing Long and Pengjie Wang and Wei Lin and Jian Xu and Bo Zheng}, editor = {Fernando Diaz and Chirag Shah and Torsten Suel and Pablo Castells and Rosie Jones and Tetsuya Sakai}, title = {{Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction}}, booktitle = {{SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021}}, pages = {2161--2165}, publisher = {ACM}, year = {2021}, url = {https://doi.org/10.1145/3404835.3463015}, doi = {https://doi.org/10.1145/3404835.3463015} }