Joint Optimization of Ad Ranking and Creative Selection.
Kaiyi Lin|Xiang Zhang|Feng Li|Pengjie Wang|Qingqing Long|Hongbo Deng|Jian Xu|Bo Zheng
| Anthology ID: | DBLP:conf/sigir/LinZLWLDXZ22 |
|---|---|
| Volume: | SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11 - 15, 2022 |
| Year: | 2022 |
| Venue: | Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) |
| Publisher: | ACM |
| Pages: | 2341-2346 |
| URL: | https://doi.org/10.1145/3477495.3531855 |
| DOI: | https://doi.org/10.1145/3477495.3531855 |
| DBLP: | conf/sigir/LinZLWLDXZ22 |
| BibTeX: |
@inproceedings{lin-2022-joint,
author = {Kaiyi Lin and
Xiang Zhang and
Feng Li and
Pengjie Wang and
Qingqing Long and
Hongbo Deng and
Jian Xu and
Bo Zheng},
editor = {Enrique Amig\'{o} and
Pablo Castells and
Julio Gonzalo and
Ben Carterette and
J. Shane Culpepper and
Gabriella Kazai},
title = {{Joint Optimization of Ad Ranking and Creative Selection}},
booktitle = {{SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11 - 15, 2022}},
pages = {2341--2346},
publisher = {ACM},
year = {2022},
url = {https://doi.org/10.1145/3477495.3531855},
doi = {https://doi.org/10.1145/3477495.3531855}
}