Beyond Keyword Targeting: An End-to-End Ad Retrieval Framework for Sponsored Search.

@inproceedings{yang-2019-beyond, author = {Xiao Yang and Zhi Guo and Zongyao Ding}, editor = {Benjamin Piwowarski and Max Chevalier and \'{E}ric Gaussier and Yoelle Maarek and Jian-Yun Nie and Falk Scholer}, title = {{Beyond Keyword Targeting: An End-to-End Ad Retrieval Framework for Sponsored Search}}, booktitle = {{Proceedings of the 42nd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2019, Paris, France, July 21-25, 2019}}, pages = {1385--1386}, publisher = {ACM}, year = {2019}, url = {https://doi.org/10.1145/3331184.3331429}, doi = {https://doi.org/10.1145/3331184.3331429} }