Zhi Guo

2024

doi dblp
One-step Reach: LLM-based Keyword Generation for Sponsored Search Advertising.
Yang Wang|Zheyi Sha|Kunhai Lin|Chaobing Feng|Kunhong Zhu|Lipeng Wang|Xuewu Jiao|Fei Huang|Chao Ye|Dengwu He|Zhi Guo|Shuanglong Li|Lin Liu
Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024

2019

doi dblp
Beyond Keyword Targeting: An End-to-End Ad Retrieval Framework for Sponsored Search.
Xiao Yang|Zhi Guo|Zongyao Ding
Proceedings of the 42nd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2019, Paris, France, July 21-25, 2019.

2017

doi dblp
Advertising Keyword Recommendation based on Supervised Link Prediction in Multi-Relational Network.
Xiao Yang|Tao Deng|Zhi Guo|Zongyao Ding
Proceedings of the 26th International Conference on World Wide Web Companion, Perth, Australia, April 3-7, 2017