One-step Reach: LLM-based Keyword Generation for Sponsored Search Advertising.

@inproceedings{wang-2024-onestep, author = {Yang Wang and Zheyi Sha and Kunhai Lin and Chaobing Feng and Kunhong Zhu and Lipeng Wang and Xuewu Jiao and Fei Huang and Chao Ye and Dengwu He and Zhi Guo and Shuanglong Li and Lin Liu}, editor = {Tat-Seng Chua and Chong-Wah Ngo and Roy Ka-Wei Lee and Ravi Kumar and Hady Wirawan Lauw}, title = {{One-step Reach: LLM-based Keyword Generation for Sponsored Search Advertising}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024}}, pages = {1604--1608}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3589335.3651943}, doi = {https://doi.org/10.1145/3589335.3651943} }