Optimizing search engine revenue in sponsored search.

@inproceedings{zhu-2009-optimizing, author = {Yunzhang Zhu and Gang Wang and Junli Yang and Dakan Wang and Jun Yan and Jian Hu and Zheng Chen}, editor = {James Allan and ChengXiang Zhai and Javed A. Aslam and Mark Sanderson and ChengXiang Zhai and Javed A. Aslam and Justin Zobel}, title = {{Optimizing search engine revenue in sponsored search}}, booktitle = {{Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009}}, pages = {588--595}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1571941.1572042}, doi = {https://doi.org/10.1145/1571941.1572042} }