Personalized click prediction in sponsored search.
| Anthology ID: | DBLP:conf/wsdm/ChengC10 |
|---|---|
| Volume: | Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010 |
| Year: | 2010 |
| Venue: | Web Search and Data Mining (WSDM) |
| Publisher: | ACM |
| Pages: | 351-360 |
| URL: | https://doi.org/10.1145/1718487.1718531 |
| DOI: | https://doi.org/10.1145/1718487.1718531 |
| DBLP: | conf/wsdm/ChengC10 |
| BibTeX: |
@inproceedings{cheng-2010-personalized,
author = {Haibin Cheng and
Erick Cant\'{u}-Paz},
editor = {Brian D. Davison and
Torsten Suel and
Nick Craswell and
Bing Liu},
title = {{Personalized click prediction in sponsored search}},
booktitle = {{Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010}},
pages = {351--360},
publisher = {ACM},
year = {2010},
url = {https://doi.org/10.1145/1718487.1718531},
doi = {https://doi.org/10.1145/1718487.1718531}
}