Haibin Cheng

2012

doi dblp
Post-click conversion modeling and analysis for non-guaranteed delivery display advertising.
Rómer Rosales|Haibin Cheng|Eren Manavoglu
Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012

2010

doi dblp
Personalized click prediction in sponsored search.
Haibin Cheng|Erick Cantú-Paz
Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010