Rómer Rosales

2026

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PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations.
Ruining He|Lukasz Heldt|Lichan Hong|Raghunandan H. Keshavan|Shifan Mao|Nikhil Mehta|Zhengyang Su|Alicia Tsai|Yueqi Wang|Shao-Chuan Wang|Xinyang Yi|Lexi Baugher|Baykal Cakici|Ed H. Chi|Cristos Goodrow|Ningren Han|He Ma|Rómer Rosales|Abby Van Soest|Devansh Tandon|Su-Lin Wu|Weilong Yang|Yilin Zheng
Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026.

2019

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A State Transition Model for Mobile Notifications via Survival Analysis.
Yiping Yuan|Jing Zhang|Shaunak Chatterjee|Shipeng Yu|Rómer Rosales
Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019

2017

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Optimizing Email Volume For Sitewide Engagement.
Rupesh Gupta|Guanfeng Liang|Rómer Rosales
Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, CIKM 2017, Singapore, November 06 - 10, 2017

2014

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Simple and Scalable Response Prediction for Display Advertising.
Olivier Chapelle|Eren Manavoglu|Rómer Rosales
ACM Transactions on Intelligent Systems and Technology (TIST) 2014 Volume 5 Issue 4

2013

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Automatic ad format selection via contextual bandits.
Liang Tang|Rómer Rosales|Ajit Singh|Deepak Agarwal
22nd ACM International Conference on Information and Knowledge Management, CIKM'13, San Francisco, CA, USA, October 27 - November 1, 2013

2012

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Post-click conversion modeling and analysis for non-guaranteed delivery display advertising.
Rómer Rosales|Haibin Cheng|Eren Manavoglu
Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012