Simple and Scalable Response Prediction for Display Advertising.
Olivier Chapelle|Eren Manavoglu|Rómer Rosales
| Anthology ID: | DBLP:journals/tist/ChapelleMR14 |
|---|---|
| Year: | 2014 |
| Venue: | ACM Transactions on Intelligent Systems and Technology (TIST) |
| Pages: | 61:1-61:34 |
| URL: | https://doi.org/10.1145/2532128 |
| DOI: | https://doi.org/10.1145/2532128 |
| DBLP: | journals/tist/ChapelleMR14 |
| BibTeX: |
@article{chapelle-2014-simple,
author = {Olivier Chapelle and
Eren Manavoglu and
R\'{o}mer Rosales},
title = {{Simple and Scalable Response Prediction for Display Advertising}},
journal = {ACM Transactions on Intelligent Systems and Technology (TIST)},
volume = {5},
number = {4},
pages = {61:1--61:34},
year = {2014},
url = {https://doi.org/10.1145/2532128},
doi = {https://doi.org/10.1145/2532128}
}